NIP Group is a comprehensive digital sports group with esports clubs as its core business, supported by diversified ventures including esports events and esports talent development.

As one of the largest esports groups in the world, NIP Group manages well-known esports brands eStar Gaming and Ninjas in Pyjamas, with over 41 million followers on social media platforms worldwide as of June 30, 2023, and operates in various countries and regions, including China, Europe and South America. The Group fields teams in mainstream games such as League of Legends, Honor of Kings, Counter-Strike: Global Offensive, Rainbow Six: Siege, etc. NIP Group has home courts in Wuhan and Shenzhen, with regional offices in Stockholm, Shanghai and São Paulo, and it houses more than 120 professional esports players as of June 30, 2023, achieving numerous accolades in global professional esports tournaments.

NIP Group drives the development of the entire esports and streaming ecosystem. It operates a diverse portfolio of brands, including MAG Studio and Dragon V, both are leading event production and content providers in China. Likewise, Creative Studios offers content production and esports team management services to Western sports clubs looking to enter the space. The eStar entertainment is a leading esports talent agency, has signed tens of thousands of content creators on mainstream live broadcast platforms such as Douyu, Huya, and Douyin in China as of June 30, 2023.

NIP Group is dedicated to its mission of creating transformative esports experiences that entertain, inspire, and connect fans across the globe and aims to become the premier esports organization in the world.