NIP Group is a comprehensive digital sports group with esports clubs as its core business, supported by diversified ventures including esports events and esports talent development.
NIP Group drives the development of the entire esports and streaming ecosystem. It operates a diverse portfolio of brands, including MAG Studio and Dragon V, both are leading event production and content providers in China. Likewise, Creative Studios offers content production and esports team management services to Western sports clubs looking to enter the space. The eStar entertainment is a leading esports talent agency, has signed tens of thousands of content creators on mainstream live broadcast platforms such as Douyu, Huya, and Douyin in China as of June 30, 2023.
NIP Group is dedicated to its mission of creating transformative esports experiences that entertain, inspire, and connect fans across the globe and aims to become the premier esports organization in the world.