NIP GROUP

Leading Event Operation and Content Service Provider in China

Main Business of
MAG Studio

Event Planning and Execution

MAG Studio is dedicated to building a professional event planning and execution team with expertise in esports events, content marketing, conferences, conventions, and traditional sports events. MAG Studio has planned and executed national events such as the Honor of Kings National Finals, the China Digital Ice and Snow Games, and the DNF Arad Market Marketing Project.

Program Planning and Production

MAG Studio has a professional and excellent director team and content planning team, and has organized and produced programs such as the 2020-2021 Honor of Kings KPL Autumn Tournament costreaming commentary.

Esports Education

Collaborating with APTECH, MAG Studio provides professional courses on “Esports and Esports Management” major for students and offer a wide range of internship and employment opportunities in esports industry, and offers intelligent esports education solutions with the top domestic faculty team to establish a professional esports education system.

Artist Agent

MAG Studio focuses to artist management and artist agency services, with multiple versatile artists in cultural and entertainment industry under its umbrella.

Resource Network

KPL/LPL Franchise Team Resources

MAG Studio, together with KPL professional team eStarPro and LPL professional NIP belong to Wuhan Xingjing Weiwu Culture and Sports Development Company Limited, and have superior channels of cooperation with teams, star players and team home courts at a competitive price.

Wuhan Courts and Arenas Resources

With the resources of various large courts and arenas in Wuhan, such as Huazhong University of Science and Technology Gymnasium, Optics Valley International Tennis Center, Hongshan Gymnasium, etc., MAG Studio can quickly match various types of events.

Extensive Collaboration with Universities in Wuhan

MAG Studio works closely with Wuhan colleges and universities such as Wuhan Huaxia University of Technology and Wuhan Sports University to promote the development of esports education and deliver fresh talents to the industry in combination with existing majors. MAG Studio also provides various positions such as commentators, anchors and directors for the students as internship and employment.

Wuhan Tourism and Sports Industry Cooperation Resources

Wuhan Tourism and Sports Group, as one of the shareholder of the company, owns various of tourism industry and sports venue resources such as the “Zhiyin” cruise, the light show along the banks of the two rivers, the Yellow Crane Tower Light Show and the East Lake Greenway. This provides a favorable platform for the marketing activities of various types of events.

Case study

The 3rd Honor of Kings National Competition Grand Final

Publisher Events

The 3rd Honor of Kings National Competition Grand Final was another major national eventundertaken by MAG Studio following the 5th Honor of Kings City Tournament National GrandFinal organized by Tencent, which represented the highest level of competition among themass events of Honor of Kings. From the ceremony, choreography to the interaction with thesurroundings, it combined the Wuhan culture and the Jingchu Culture closely and upgraded theonline content into an all-round online and offline experience. The event has effectivelycontributed to the promotion of the city and the integration of culture and sports,activating the industrial dynamics and cultural potential of esports, and creating a newsituation for the integration of esports with cultural creation, technology, tourism,entertainment, and other industries.

China Digital Ice and Snow Games

Government Events

Organized by the General Administration of Sports of China Winter Sports Management Center and supported by the General Administration of Sports of China, the China Digital Ice and Snow Games is the first nationwide ice and snow esports events, the first digital ice and snow games and the largest ice and snow esports events in China. The first China Digital Ice and Snow Games was officially launched in Guangzhou in September 2020, and has been successfully held for two sessions. The event is based on the skiing game "STEEP", and in the second session of the event, " Honor of Kings" tournament and "National Tabletop Curling College League" were added. Using VR, 3D physical experience, liquid ice and

other technological means, the event breaks through the seasonal and geographical restrictions of ice and snow sports, and builds a platform for ice and snow sports fans to participate and always experience. The event mode started from the competition of national online/offline qualifiers, and finally presented to the ice and snow sports and esports fans in the form of Ice and Snow Gaming Carnival Grand Final.

The 3rd Honor of Kings National Competition Grand Final

Publisher Events

The 3rd Honor of Kings National Competition Grand Final was another major national event undertaken by MAG Studio following the 5th Honor of Kings City Tournament National Grand Final organized by Tencent, which represented the highest level of competition among the mass events of Honor of Kings. From the ceremony, choreography to the interaction with the surroundings, it combined the Wuhan culture and the Jingchu Culture closely and upgraded the online content into an all-round online and offline experience. The event has effectively contributed to the promotion of the city and the integration of culture and sports, activating the industrial dynamics and cultural potential of esports, and creating a new situation for the integration of esports with cultural creation, technology, tourism, entertainment, and other industries.

In this event, Mr. Fang Qin, the curator of Hubei Provincial Museum, presented the Sword of Goujian (known as the “World’s Greatest Sword”) as the token to the Honor of Kings National Competition. With the war drums beating and the use of XR technology, the dazzling flames of the soaring phoenix staged a new esports experience combining historical culture and esports culture for this national competition. This event is more than a big step for mass events, it is a significant step for Wuhan's esports industry to move towards being the next major city in China's esports industry.

Note 1: XR technology, Extended Reality, is a collective term for VR (Virtual Reality), AR (Augmented Reality), and MR (Mixed Reality). Through wearable devices and computer technology, XR can bring the audience a combined real and virtual, human-computer interaction environment.

China Digital Ice and Snow Games

Government Events